Our services

Pay Per Click

Search advertising which is also called ppc gives us the ability to bid on important keywords and appear alongside the search results for those keywords. When used in the right circumstances it can be a powerful tool for marketing your business.

Local SEO

The factors google uses to find answers for people whose queries are specifically location based are far different than those used in general search. When the goal is to have potential visitors find a particular location , local SEO is a technique that ensures searchers find the particular business we want them to.

Off Page SEO

Besides the onpage factors google uses to rank content, it also evaluates who links to it and why. Our service reaches out to websites and bloggers who can link to our content and provide pagerank authority.



An audit is a thorough look at all the technical factors that affect how your content is ranked by all the search engines. We conduct a complete review and provide a set of recommendations that will correct any deficiencies that may be costing you search traffic as well as provide new opportunities for optimization.

Organic SEO

We work with clients to understand what their target audiences are looking for what keyword they might be using and what content can be created and configured in order to produce the best results. The term organic indicates our philosophy which is we are not trying to trick search engines we are trying to understand what they are looking for and match that.


Analytics allows you to track the success of your SEO efforts and other campaigns. We will set up your analytics properly and review it regularly to provide the best recommendations.

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What else we provide?

Social Media Strategy

We develop strategies that allow our clients to create ongoing relationships with their important audiences. We base our approach on the preferences, capabilities, and business objectives of our clients. Find out more at chessandcofee.co

Content Creation

We write content that is optimized for web users and specifically tailored to the readers targeted by the client. We produce excellent content in both English and Spanish. We also produce graphic and video content. Find out more at chessandcoffee.co

Web Design

We work with designers and developers to create websites that are designed to provide the basis for effective web content strategy. Find more at chessandcoffee.co

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Our team

What our clients say

“I worked closely with Dan Jeffers for more than two years on digital marketing and search engine optimization (SEO) projects. He was well respected by our clients and provided recommendations that increased community size and engagement while achieving top search engine rankings.”

Deborah Ager Storytelling Content Consultant, Radiant Media Labs, LLC

My company has worked with Dan on several SEO, online content strategy and digital advertising projects. Dan is extremely knowledgable and a pleasure to work with. He will always go the extra mile to make sure that my team truly understands his recommendations and is able to implement them effectively.

Olivia C. Boyce Marketing Communications Manager / Insight Telepsychiatry

About us

We provide SEO services to clients in washington DC and Medellin, Colombia. We can also work online with english and spanish speaking clients from anywhere. Our clients are nonprofits as well as medium and large business. Our philosophy is that organic SEO is not only a more ethical choice but is also more effective in the long run and has lower risks for the clients. We have been in the business over seventeen years. We have worked for governments agencies, health providers, private companies, nonprofits and banks. We have adjusted through many changes in algorithms by search engines. As part of our search engine process we have also branched out to other types of internet marketing including social media, website design, content creation and email marketing, if you are interested you can learn more at chessandcoffee.co.

Latest news

How to make your WordPress website faster

1 How to Make your WordPress Website Faster By: Daniel Jeffers, Elizabeth Navas – 2017 The leading cause of website failing to connect to audiences is slow loading. In a modern day visitors do not have time to wait five seconds or more for website to load. Not when  there are thousands of websites that […]

Getting Search Engine Optimization and User Experience to Play Well Together

1 Getting Search Engine Optimization and User Experience to Play Well Together By: Daniel Jeffers, Elizabeth Navas – 2017 You want your website to have an impact with clients and Search Engine Optimization and User Experience are two disciplines that can make this happen. Both of them are actually closely related and merging them is […]

Getting Search Engine Optimization Wrong Five Different Ways

1 Getting Search Engine Optimization Wrong Five Different Ways By: Daniel Jeffers – Search Engine Optimization – 2014 Many search engine optimization (SEO) campaigns end in failure. This is somewhat natural. Not everyone can win in the fierce battle for the limited attention of Internet users. But many of these failing SEO campaigns produce results […]

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