You are here

Home

Blog

Brace Yourselves, Summer is Coming: The Risk of Black Hat SEO

The search engine optimization community has long been divided into two groups: white hat and black hat practitioners. Basically, what hat SEO optimizes content by trying to give search engines what they want, while black hat SEO attempts to fool search engines in order to get higher rankings for content that doesn't quite match the actual searches. For my longer take on black hat SEO, read this.

Getting Search Engine Optimization Wrong Five Different Ways

Many search engine optimization (SEO) campaigns end in failure. This is somewhat natural. Not everyone can win in the fierce battle for the limited attention of Internet users. But many of these failing SEO campaigns produce results that, because of the approach, may mask the failure. People are wasting money and don’t realize it because their metrics are tied to a busted understanding of what is possible.

Web Content Strategy Resources

Though web content strategy is still emerging as a separate field, there are some very solid resources out there already. Some of these have already become canonical in the field. These are a few that we’ve found particularly helpful. They are a good place to start for anyone wanting to learn more about this field.

Federal agencies would do well to start at the Howto.gov page on content strategy, which can be found here.

Why We're Rolling Out a New Package for Web Analytics

One of the most critical skills I've developed over my years doing web content, development, content strategy, and search engine optimization is web analytics. I have used analytics to track results, modify strategies, and find new ways of doing things. Web analytics are one way to see into what really happens on the other side of that website or social media campaign we hope will reach users.

Expiration Date: Food and Web Content Both Go Bad

This link goes to a website displaying a week's groceries for families in different parts of the world. Each has a different mix of fresh vegetables, dry foods, and processed food. Great Britain and the United States don't come off too well, we seem to eat a lot of stuff that comes out of packages--probably with expiration dates in the far future. Ideally, the food would look more like this image from Australia:

Theme by Danetsoft and Danang Probo Sayekti inspired by Maksimer