SEO Trends and Tips

Once upon a time there was something suspicious about a business that had no real address. But now, if you look for a graphic designer or programmer to do some freelance work, you expect to meet in a coffee shop. People with their own businesses often work out of public spaces, or maybe at home. But you don’t want to invite a string of clients into your house, or publish your address everywhere.

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Whether you maintain your own website or have a web developer who does that for you, one of the key decisions you need to make is how to make your website more friendly to mobile device users. You may run

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Many search engine optimization (SEO) campaigns end in failure. This is somewhat natural. Not everyone can win in the fierce battle for the limited attention of Internet users. But many of these failing SEO campaigns produce results that, because of the approach, may mask the failure. People are wasting money and don’t realize it because their metrics are tied to a busted understanding of what is possible.

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The leading cause of website failing to connect to audiences is slow loading. In a modern day visitors do not have time to wait five seconds or more for website to load. Not when  there are thousands of websites that may have similar information or similar services.

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You want your website to have an impact with clients and Search Engine Optimization and User Experience are two disciplines that can make this happen. Both of them are actually closely related and merging them is key to success.

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Many search engine optimization (SEO) campaigns end in failure. This is somewhat natural. Not everyone can win in the fierce battle for the limited attention of Internet users. But many of these failing SEO campaigns produce results that, because of the approach, may mask the failure. People are wasting money and don’t realize it because their metrics are tied to a busted understanding of what is possible.

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A content management system (CMS) can be helpful. I’ll normally recommend something like WordPress or Drupal to someone who wants to regularly publish to their website.

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Governance is closely related, but not quite the same thing as workflow—last week’s topic. According to WikipediaWebsite governance is an organization's structure of staff and the technical systems, policies and procedures to maintain and manage a website.

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This is the longer version of a segment of the November edition of the BDS Notes newsletter. You can subscribe to the full newsletter hereYou can read more about the personal side here.

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Thinking about web content strategy creates anxiety. We know we need it; we have a concept of what it is. But we’re never sure. Maybe it’s already done, maybe we have it all in our head. If we let it out, will we be criticized? Will any work we put into it end up on the shelf?

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What is the recipe for good content? There is no absolute, but there are some filters that will at least help remove the questionable substances from the system, just possibly, it could help find the good stuff.

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This is part five in our ongoing exploration of web content strategy. Turns out there’s a lot to it. Previous issues can be found here. We have already talked about the importance of the core strategy and "substance" element.

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Around the end of October, beginning of November 2011 Google decided to “protect” the privacy of logged in users by concealing their search queries.

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The topic I’d like to cover over the next few issues is web content strategy, something I believe is critical to any online communication effort. We say “content is king!” but do we mean king like Aragorn storming the gates of Mordor? Or King like a chess piece that is constantly trying to avoid getting pinned down?

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Our brains are less tolerant than nature when it comes to vacuums. If we run across a vaguely defined stage in a project, say “web content strategy,” we fill that vagueness with whatever we can. We look at existing content, notes from brainstorming sessions, maybe just flat out copy someone else.

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This link goes to a website displaying a week's groceries for families in different parts of the world. Each has a different mix of fresh vegetables, dry foods, and processed food. Great Britain and the United States don't come off too well,

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People usually talk about the “invisible web” in terms of web content that is difficult to surface using search engines. That’s not important right now, though. Not to you.

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The Eighth Amendment of the Constitution prohibits punishment that is excessive, cruel, or unusual. Since these are kind of vague, some case-law refers to “evolving standards of decency.” It appears that some standards are evolving more quickly than others, and “hackers” are somehow seen as less sympathetic than rapists.

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The biggest news to most journalists, bloggers, and Twitterati yesterday was the announced shutdown of Google Reader. The announcement of a new Pope garnered more general headlines, but when it comes to trending topics on Twitter, it was Google Reader that came out on top.

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The Yahoo! CEO position was about as enticing as being Spinal Tap’s next drummer when Marissa Mayer took it over. Somehow, Yahoo! managed to score a CEO that was out of its league. But instead of focusing on the challenge she is facing, and the significant progress Mayer has already made, everyone is obsessed with Mayer as a woman. She is a woman.

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The Facebook app called “BangWithFriends” seems to offer people a way to anonymously check around to see who might be available. The app only reveals your interest in someone if they have interest in you. But…

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If you have a small investment in Netflix, are you moe likely to:

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Federal IT is Horrible

We knew that. Before the inauguration, the Federal Web Managers Council sent him a letter saying (opens PDF) “we know we’re horrible. We need your help, here are some ideas.” A year ago they provided a progress report (opens PDF) saying “we need a lot more progress.”

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Bid Cap Raised to $2.00
As of yesterday, (the 28th of January), the bid cap on keywords for users of the Google Grants program was raised from $1.00 to $2.00. This sounds like a good thing.

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A meme is a piece of content, type of content, or behavior related to Internet content that is transmitted across a network by imitation. Memes usually have weak connection to a single author.

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Though some define memes as essentially pointless humor, I believe they provide a critical role in online and offline networks. I find it interesting that this paper describes memes functioning on the infrastructural level of the Internet.

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Memes provide several critical functions that enable networks. While memes may not be the only way this functions can be performed, many online and offline networks do use them this way. The critical functions include:

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After realizing that there was not a simple rule that would separate memes from non-memes, it was helpful to think of being memetic as a quality (or modality) that web content and behaviors may have to a greater or lesser degree.

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Richard Dawkins invented the word “meme.” In his book, The Selfish Gene, he needed a word to describe his theory of idea transmission in a way that paralleled his discussion of genes.

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In 1990, Mike Godwin, a usenet participant, identified the tendency of online debates to end in comparisons to Nazism or Hitler. Like many of the engineers and technical types who populated usenet,

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